"Poch makes me look smart."
That's probably the best way to describe what I do.
I work with organizations, educators, lawyers, journalists, founders, and creators to shape ideas into stories, strategies, and media that people understand, remember, and trust.
MY JOURNEY
My path began in journalism and documentary production.
It led me to classrooms, newsrooms, and the field—across the Philippines and around the world.
I’ve produced documentaries, shaped editorial strategies, launched podcasts, directed television programs, and facilitated workshops for students, professionals, and communities.
Across these roles, one belief has remained constant: media is not simply about communication. It is about meaning.
Where I'm based
Manila, Philippines
Working with clients and collaborators locally and globally.
Languages
Filipino, English
Always learning
Books, conversations, new pieces, and difficult perspectives.
PHILOSOPHY
Creativity is born out of constraints. They focus us. They challenge us. They force us to be essential.
Constraints don't limit creativity. They give it shape.
READ MORE ON WRITING →
HOW I WORK
Listen first
Every project begins with listening—to people, to context, to what is unsaid.
Seek meaning
I look for the deeper patterns behind stories and the ideas that convey them.
Shape with care
From structure to edit, I shape narratives that are clear, compelling, and honest.
Create together
The best work is collabprative. I partner closely with clients, teams, and communities.